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RESULTS DRIVEN

With a strong analytical background, my primary focus is to achieve results that are tailored to your unique business goals, whether that’s increasing brand exposure, driving up social media numbers or conversion rate optimisation for a particular digital channel.
9 YEARS EXPERIENCE

8 YEARS EXPERIENCE

My background in digital marketing and ecommerce spans over 8 years. I have worked in and managed digital marketing teams for brands and retailers across a variety of sectors; including healthcare, travel, beauty & fitness and luxury homeware.
Cost Efficient

COST EFFICIENT

Having worked in both B2B and B2C industries I have developed a keen commercial awareness for different business models, enabling me to utilise appropriate measures to fully understand which marketing channels are successful and to adjust accordingly.
IT'S TIME TO
HERE’S HOW

I have successfully spent my career developing strategic lead generation campaigns to acquire new customers and to reconnect with existing ones across a diverse range of industries, and I can help you do the same:

Online advertising, (or Pay Per Click PPC) is a great way to place your business in front of people searching for your products or services.

PPC works in a similar way to print advertising, but it’s much better because with online ads it is possible to target specific segments of people; whether that’s people searching particular keywords, shopping for products you sell or who have already visited your website (or a combination of these!)

PPC does what it says on the tin. Simply pay each time someone clicks on your ad, i.e. you’re only paying for potential customers who have shown an interest in your business. Unlike print advertising, online advertising is totally measurable. It is possible to see which ads gained the most traction, and then to build on these.

I am fully conversant with Google Adwords, having managed paid advertising strategies, including Shopping and Display campaigns, for over 6 years.

Use email marketing to engage and reconnect with your existing customers, whatever your business model – whether you sell online or offline, provide a service or operate B2B.

Entice new customers back to your website with incentives, welcome new customers with a promotional campaign, promote specific products and services or use email to showcase newsworthy developments within your company.

There are so many email marketing platforms out there, but with my experience I can help you chose the right one for you – whatever your budget. I have extensive experience designing email campaigns, as well as developing the strategy behind them.

For many, Search Engine Optimisation (SEO) is a minefield and for even the smallest of businesses, managing SEO correctly can be a full time job.

I can take the fear factor out of SEO. Whilst nobody knows the key to Google’s algorithm, I can advise on best practice for on-site, technical and off-site SEO with the aim of improving your rankings for your specific revenue-driving search terms.

I can provide an audit of your current level of SEO, in-depth keyword research, market and competitor analysis and an SEO strategy. I can also advise on the action to take if your website has been penalised by google, and provide solutions to remedy it.

Social media is where you can really bring your brand to life!

Learn how to engage with customers old and new by using social platforms that are relevant to your business. Build your business’s brand, position it in the marketplace, share content and build relationships with your colleagues and customers alike.

I have plenty of experience managing social media campaigns across facebook, twitter, instagram, pinterest and linkedIn. I can help you create your unique tone of voice and advise on the best ways to build your social audiences.

Social media is also a fantastic tool for acquiring new customers through targeted advertising campaigns. As with PPC, social media ads are targeted, and showcase your business to the relevant people.

‘Content is King’. This is pretty much the closest we are to figuring out Google’s ranking algorithm. In other words – Google likes websites with good quality content that is relevant and interesting to your customers.

This is the best way to show Google how credible your business is, and therefore to boost your rankings. I have spent years writing online copy for both B2B and B2C businesses, including blogs, product copy, presentations and white papers.

In line with SEO best practice, all my copywriting starts with a good understanding of what your business does and how it can benefit potential customers, along with keyword research. Along with on-site copy, I have worked on numerous online PR campaigns, building relationships and working with 3rd party media outlets to develop high quality link profiles.

Online shopping, or ecommerce, is a now a primary channel for many businesses – whether B2B or B2C – and is vast in it’s potential, for even the smallest venture.

In my most recent role as Ecommerce Manager for a leading luxury interior design store I completely transformed the online business; in it’s look and feel, customer experience and user journey.

My experience working in ecommerce for both a global beauty brand and a national retailer has exposed me to all commercial complexities related to selling online – from merchandising to UX to fulfillment – as well as managing lead generation strategies to drive the growth of the business.

DISCOVER NEW DIGITAL CHANNELS

Grow your business by exploring new routes to market, or shake up your existing way of doing things.

Whatever your requirements, I can help develop and refine your digital marketing strategy.

digital marketing services
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online advertising

shout it from the rooftops!
Email Marketing
Email Marketing

email marketing

connect with your customers!
search engine optimisation
search engine optimisation

search engine optimisation

get seen. get customers. convert!
social media marketing
social media marketing

social media

lead your conversation!
content marketing
content marketing

content creation

showcase your brand!
ecommerce
ecommerce

ecommerce

online retail therapy
CLIENTS
Vent UK
Commercial Kitchen Extract Cleaning
digitall marketing limited
LET’S WORK TOGETHER

If you need some support with your current digital marketing activity, or if you’re completely new to it and would like some advice on where to start – I can help.

Drop me a line on the contact form below and I’ll get back to you within 24 hours.

Alternatively you can:

email: rachel@digitall.me.uk        call: 01242 462041/ 07788 210737

I look forward to hearing from you!

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